Raasleela is an attempt to bring all Regional Crafts of India under one roof and revive the essence of hand-made Ethnic Clothing.
India is a land of diversity and the main driving force behind Indian culture is its raw miscellaneous nature. From food to music to language, each aspect of Indian tradition is full of multiple vibrant colours and same richness can be seen in Indian clothing. Modern India is in high need of a clothing style that is rooted in culture yet is designer enough to sideline Western clothing.
Keeping this vision in mind, Sonali. R. Agarwal, a graduate from Pearl Academy of Fashion, New Delhi inaugurated a women’s apparel studio in 2015 in the very state itself and aptly named it Raasleela. Raasleela is an Indian metaphor for playfulness signifying the lively and fun element in ethnic clothing – vivacious colours, quirky designs and comfortable cuts are the hallmark of Raasleela. The Raasleela muse is fun, experimental and confident. She is rooted in her values and liberal in her thoughts. The label, at its soul, is full of love for all things DESI. It’s the result of an endeavour to start a clothing line that meets up to the style standards of modern day Indian women.